For young people keeping a track of finances and preparing their money for the future isn’t a priority. Standard Life wanted to engage people at an emotional level and get to save. The fact is, we’re all going to get old, it’s inevitable, but at least we can prepare ourselves for it. The idea formed to show young people with old features to drive the fact home that we are all aging, and if we don’t prepare ourselves life isn’t going to wait.
Having an interactive Adshel that ages anyone who looks into it furthered this concept. This is a disruptive technique that would get people talking and sharing the concept whilst communicating that young people should spare a thought for their future and save.
